How to negotiate on a new car that's $25000?

Look for cash back incentives on buying a new car from jeep, not all offers apply only to financing, sone allow out right buy outs as well. And also, I do not agree whatsoever with those invoice prices on those websites! Your average cars msrp is about 8-10% over dealer cost ok? SUVs however tend to have a higher profit margin, you're looking at 10-15%. So I'd say go for $20,000 since you can do cash. Dont be afraid to shop around and compare prices and let that dealer know you have other options, they want your money. Not only that, but even if you do buy it at their invoice price, they're still making a profit more than likely by a kick back from jeep to the dealership for selling a new car. Hope that helps ya some. :) cash says it all.